Do you know what is the number 1 way to build a successful and profitable blog?
If you said good content then you are 100% right.
Today in 2021, people and Google are both getting smarter day by day. And the only to build a successful blog is by creating great and exceptional content that adds value.
This is where SEO copywriting comes into the picture.
SEO copywriting not only helps you to create better content but also to improve your rankings on Google.
So, in this blog post, I’ll take you through the entire process of SEO copywriting in detail.
Here’s what you’ll explore in this blog post?
What is SEO copywriting?
What SEO copywriting is important?
How to create content that converts?
SEO copywriting examples.
Some tools for taking your SEO copywriting game to the next level.
So, without further ado, let’s begin.
What is SEO copywriting?
SEO copywriting is the process of creating useful, educative and informative content that is well optimized and satisfies the needs of users and well search engines.
Content created by keeping the users need at the forefront and combined with the keywords is often known as SEO optimized content.
Here’s the example of SEO copywriting and normal copywriting.
Copywriting: Copywriting writing involves creating ad copies that sell or prompts the users to take a certain action. For example Copyblogger, a popular blog that uses the skill of copywriting to convert visitors into customers.
SEO copywriting: SEO copywriting involves creating well-optimized content that only ranks well on search engines but also compels the users to take a certain action. Brian Dean’s blog is a great example of SEO copywriting.
What SEO copywriting is important?
Following are some reasons why SEO copywriting is important:
- Helps in improving in SERP rankings
One of the first benefits of SEO copywriting is that it helps you in improving the search engine rankings. I already said that SEO copywriting will not only help you in creating the best content for search engines but for users as well.
This will surely help you in getting more backlinks and improving your rankings.
- Saves money
If you are using paid Google ads or social media ads, then SEO copywriting can prove to the cost-effective for you. SEO copywriting services comes at a much lower cost as compared to running paid ads on Google and Facebook.
- Helps you in creating the best content
Content is the king and you know it.
So, if you have good SEO copywriting skill then it will help you in creating the best content ever. With that content, you can rank well on Google, get better conversion and sales, increase your authority and do a lot more.
- Keeps you competitive
The last reason why you should leverage SEO copywriting is that it helps you in staying competitive. Once you get your content ranked on Google, your competitors may find it very difficult to outrank it.
4 tips for SEO copywriting:
Now that you might have understood what is SEO copywriting and why do you need SEO copywriting. Now let us understand in a step-by-step manner what is the process of SEO copywriting and how you create content that converts.
- Start with keyword research
If you seriously want to take your SEO copywriting game to the level of awesomeness, then you must level up your keyword research game. Keyword research is the process of finding the keyword or a phrase that they type into Google for getting information or content they want.
When you search for IT companies in Kolkata, you’ll see that my website is ranking in the 4th spot.
Have a look at it.
The above keyword is having 2900 monthly searches and it is fetching me 14% of the total traffic which is nearly 300-400 per month. That’s quite good.
So, if you want to get better with SEO copywriting, then you need to level up your keyword research skills.
You need to target those keywords that people are actually searching for and has good amount of monthly search volume as well. Of course, you also need to look at the level of competition.
If you are just starting out, then you can go with long-tail keywords. These keywords have a good amount of monthly search volume and they are less competitive as compared to short-tail keywords.
Longtail keywords also have a good conversion rate that can help you in increasing your sales, profits and revenue of the business.
Apart from this, you can also use Google autosuggest for search queries below the Google SERP for finding LSI keywords.
When you search WordPress themes, Google will automatically suggest you some keywords based on your internet. You always think of including a few of these keywords in your content.
Here are more examples of long-tail keywords:
- Best presentation designing company
- Best logo designing company in USA
- Best digital marketing company in USA
- Best SEO company in Chicago
- Level up your on-page SEO game
Now comes the second most important part in SEO copywriting which is on-page SEO. This is where 90% of your SEO copywriting skills will be used and leveraged for better results.
Following are the most important on-page SEO factor that you need to focus on:
The title tag is the most important tag of all. It appears on Google SERP in light blue colour and helps the search engine bots and users to better understand the context of your web page.
A good, sweet and short title tag can help you in improving your CTRs or click-through rate.
There is no point in ranking on the first page of Google if nobody is clicking on your title.
Check out my title tag;
In the above title, I have clearly mentioned what the users will get when they click on it. I have also kept the SEO factor in mind and have included the targeted keywords in this title along with the last year which is 2021.
This gives an indication to Google that is newly created content on the internet and it must rank well.
Because of all these elements, this content is ranking in the 4th spot.
Next to the title tag comes the meta tags which appear below the title tag in black colour. Although meta tags have lost their relevance, they can be of great benefit from the SEO copywriting point of view.
In the above meta description tag I have included certain keywords like IT companies in Kolkata for Job and High Salary. All these keywords catch the attention of users and compel them to click on the results.
Umm, URLs won’t help you much with SEO copywriting, but they’ll surely help you with improving the rankings of your content. Several SEO experts have claimed that short and keyword-rich URLs have helped them in improving their rankings on Google.
Your title and meta tags will entice the user to click on your web-page and your headings tags will hook them to read your content till the end. That’s why you need to focus on creating an irresistible head tag.
Check this head tag created by me;
I have mentioned the world most updated list in this heading tag. This gives an user an assurance that they’ll get the most updated and unique content ever. And everyone loves reading fresh content.
Try something like this with your heading tags and you’ll surely see good results.
Google is a bot and it won’t understand about the context of your image until and unless you are using image tags. These tags tell Google what a particular image is all about. It also helps visually impared people to better understand the context of your image.
Apart from this, using image tags can also improve your rankings on Google image search.
- Build links
Do you know what is the number 1 factor for ranking better on Google?
The number of unique links point towards your content has the most impact on your rankings.
Hence, focus on creating more backlinks by following ways:
- Guest posting
- Blogger outreach
- Creating unique content
- Publishing research and white papers
- Article submission
- Keep optimizing your blog posts
This is one of the most important things when it comes to SEO copywriting. Most of the people don’t update their blog and they regret it later. Nobody likes to read the outdated content.
In fact, Google hates outdated and content.
It focuses more on providing its users with the latest and most updated information available on the internet.
So, you need to make sure that you update your content on a regular basis.
How to create content that converts?
So far I have talked about what SEO copywriting is, why it is important and 4 tips for SEO copywriting. Now let me explain to you how to create better content by incorporating copywriting skills.
This type of content will not only help you in improving your SERP rankings but increase your conversion and sales.
So, keep reading this post till the end.
- Learn the art of storytelling
According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
That’s the power of storytelling.
Storytelling can take you to places.
Do you remember Apple’s “Get a mac campaign” of course, you do. It was one of the most popular ad campaigns created by any brand ever.
In this campaign, Apple created two characters Mac and PC and highlighted why Mac is always better than PC by aligning it with stories. The campaign was a huge success.
- Create irresistible title tags
I already mentioned that title tags are one of the most important SEO tags ever. That’s why you need to focus on creating irresistible title tags so that you can increase the CTR for your content.
When you type SEO tools on Google, you’ll come across two results. At number 2 you’ll find moz followed by Neil Patel’s content.
If you analyze these two results carefully then the title tag created by Moz does not seem to be click worthy. Where is Neil Patel has an exceptionally amazing title tag by including words like “Free, Clicks and Sales”
This changes the game.
So, even you need to create such kind of title tags.
- Write for readers
The other important thing which you need to focus on is creating content for readers and not for search engines. Gone are the days when you could rank content by stuffing your keywords in it.
In 2021, Google has become much smarter and more capable of detecting such type of spammy content that looks fishy and stuffed with keywords.
So, you need to learn the art of natural writing.
Here are some tips:
- Use simple English language. Don’t try to be William Shakesphere or Wren and Martin. Your content should be easy to read even for a 5th-grade student. Hence, make it readable and consumable.
- Use bullet points whenever possible.
- Include LSI and secondary keywords in your content.
Following are examples of LSI keywords:
- Best pontoon boats
- Best fishing pontoon boats
- Best mini pontoon boats