Ecommerce sales are more important than ever, as consumers continue to shift their spending online. However, making your eCommerce products stand out in a crowded market can be difficult.
After all, real-life browsing of shelves has moved to online scrolling. How can you make your products stand out? We will help you figure it out by bringing it back to basics with product labels.
In this article, we will discuss four tips for improving your eCommerce sales through better product labelling and the right vinyl label maker.
- Use clear and concise product titles
This means including keywords that are relevant to your products, as well as avoiding vague or overly generic descriptions. By keywords, we mean including the words consumers would search for on Google. This way, they know that your product is exactly what they are looking for.
This not only means including your product name on the physical labels, but in the product description online. Detailed product information such as size, colour, quantity, and materials can help increase visibility and draw in more buyers.
- Let your labelling material speak for you
Your product labels should be high quality and professional looking. This will give buyers the impression that your products are of high quality and that your brand has the experience, no matter if you are just starting out.
Additionally, using labels that are made of sustainable materials such as paper can help give your products an artisan feel. And studies have shown that consumers think of products labelled with custom paper stickers as more attractive!
- Do not neglect your product packaging
Even online, your product packaging is often the first thing that buyers will see, so make sure it is high quality and reflects the branding of your business. And it becomes essential once your customers have made a purchase.
The moment their order arrives is the first physical interaction your customers will have with your brand. Make it a memorable one. This can include a personal touch such as a handwritten note or a lovely message on a packaging seal.
- Include free stickers with every sale
But you can go even further than that. Why not include free stickers with every order? Free stickers are a great way to promote your brand and increase customer loyalty. They can also be used to thank customers for their purchase, which can encourage them to buy from you again in the future.
That is because free stickers are not seen as advertising. Instead, we consider them gifts. That means that whoever receives your free stickers will feel indebted to your brand, which can lead to increased sales or more positive reviews.
By following these tips, you can improve the visibility of your products and increase your eCommerce sales. Are you still looking for a UK supplier of custom stickers? Then check out these guys. If you have any questions about product labelling or other ways to improve your online sales, let us know in the comments below.